Have you Googled your name and your company’s name lately? There’s danger if you don’t, said Kristin Warner, president of FirePath Communications and director of communications for Brand Tango.

“Many business don’t do that every month. They don’t understand what consumers are reading, writing or hearing about their business,” said Warner, who was a speaker at the Business Journal‘s Social Media Crash Course. Warner previously worked at vacation company Bluegreen Corp. as a brand manager, her LinkedIn profile indicates.

Eight keys to protecting your online reputation – Bizjournals.com (blog)

You can also check your free online reputation report on this website > link

Your business can increase profits and reduce advertising costs by leveraging 3+ billion daily online video viewers; simply by creating and distributing online videos that relate to your product or service.

Also add these videos to your website. Let’s face it… Gone are the days of one photo shot to capture the essence of who you are as a business

Videos allow you to give a “real” introduction of who you are as a business. Not only that, but there are many different types of videos you can create to relay different types of marketing messages.

Videos are powerful because they compel people to buy, to cry and to laugh depending on your angle. You have so much flexibility in how you create them that the possibilities are endless.

One of the most significant motivators of video marketing is that you can tap right your customer’s brains and emotions. As they stare into their computer screens, they establish a certain connection with you that cannot be achieved by reading text.

No other form of marketing currently out-rates video marketing for bringing the customer or prospect into the experience.

Now you understand why most businesses are jumping on the video tidal wave. They literally don’t have any other options that can produce the type of conversions that videos can produce.

It’s your turn to become a part of the movement and the 13 million hours of downloaded videos. From retail shops, to cosmetic surgeons, to conducting SEO campaigns… everyone is using online videos today.

And so you should… Your business too can capitalize on tover 5.1 billion online viewing sessions. These numbers are mind-boggling.

Any way you look at it, the increased popularity of online video-viewing amongst consumers is your ticket to take part in this lucrative, dynamic form of marketing.

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http://www.gomonews.com/qr-codes-to-drive-action-oriented-proximity-based-marketing-to-2-3-billion-by-2016/

Internet Marketing Milton Keynes Interaction Project

Knowing what customers think of your business is crucial information that every business owner wants and needs to know.

Great online reviews will boost your image and your reputation too. This will potentially lead to more business and more money.  However, negative reviews could really put a dent in your plans.

Negative reviews are usually left by unhappy customers, disgruntle employees, or sabotaging competitors. Yes, that’s right… some competitors stoop really low when it comes to knocking you out of their way.

People definitely rely on online reviews when searching for a local product, service, or business. So any negative reviews out there about your business can definitely put a damper on things.

Although you can’t control the reviews your business receives, you can improve the way you handle the negative ones.

In fact, you can even turn them into “positive” reviews.

So how do you do that? It’s simple…

Reply!  Reply!  Reply!

It’s a good idea to reply back to any and all of your customers reviews. Being more personable will show other prospects and customers that you at least care and value the opinions of your customers.

Local business listing sites such as Google Places and Yelp are wonderful sites that allow business owners to easily see and respond to their online reviews.

Promptness Pays Off!

The sooner you reply back to your customers reviews the better.  This will show that you care about the quality of your business and will definitely earn you some “brownie points” from your valued prospects and customers.

Replying back promptly will give you a better reputation and will even encourage more customers to write more reviews (hopefully, good ones).

All you need to do is stay online, see what they’re saying, and get engaged! You’ll be happy you did when you see how powerful a nice, strong, solid online reputation can be for your business.

Today, every business has had to tighten their wallets and consider ways to lower the overhead costs and expenses. Overall, expenses are up due to the rising costs associated with running a business.

On the flip side, purchases are down due to the current economic state. This presents a real “one-two” punch that most business owners are not equipped to deal with.

It’s a sad that some business owners don’t even foresee any real way out of their failing businesses.

However, when you implement innovative marketing moves – such as the use of video marketing – your advertising costs are reduced dramatically and you can start to see the light at the end of the tunnel.

Understanding how video marketing tools will increase your business success will help you create new ways to continuously boost your bottom line.

In the shortest time span imaginable, online video marketing has changed the way information moves and money come into your pocket as a business owner.

Why spend countless hours and money on traditional advertising methods that are no longer effective when a short spot can be embedded right onto your landing page or website?

You will realize far more results in terms of energy and finances expended if you recognize the importance of using video marketing to sell your product or service.

Not only will your customers be delighted to experience the trendiest means of advertising, but your business partners will look at you with new found respect because you were able to cut costs without losing quality.

Get on the video marketing train and start uploading your powerful videos today. You will dramatically decrease your advertising budget yet increase your bottom line through dynamic and innovative marketing.

Give your customers that little bit of extra human touch and watch as online marketing becomes your most effective money-making tool EVER.

Many businesses still think their prospects and customers aren’t using their mobile phones to search for local products and services. Because of this, they neglect to mobilize their marketing efforts all together, which is a huge mistake.

Can you believe that in UK 75 % users are accessing the web through desktop and 55% through smartphones every day. They access the web multiple times 58% on desktop and 49% on smartphones.

Now think about yesterday, how often were you online with your smartphone or computer?

With these numbers climbing every day, the most market-savvy businesses are rushing to join the mobile marketing community.

Mobile-friendly websites offer significant advantages over traditional advertising techniques, including immediate accessibility and improved customer engagement.

Have you ever tried to pull up your website on a mobile device? Did it take forever to load? Did it even load at all?

Some businesses don’t even take the time to check to see how their websites are showing up on mobile devices. However, chances are that you are missing out on a lot of potential business.

Potential customers no longer glimpse an ad and jot it down for later follow-up. Instead, through mobile websites, they can instantly obtain company information, place a call, and/or request needed information.

In fact, with Quick Response Code (QR code) technology and barcode scanners preloaded into the most popular phones, there is no need to type in a web address.

One click takes the customer directly to the desired webpage, where convenience and impulse purchasing result in more sales for business owners.

But if your website does not even load on their mobile device, you have pretty much zero chance at getting their business.

Therefore, businesses cannot afford to ignore mobile websites…

As far as mobile web users are concerned, out of sight is out of mind.

The more important question is can you afford NOT to have a mobile-optimized website?

Consumers are using their mobile devices on the go today more than ever. And they make instant decisions about where to spend their money based on how easily they can access needed information from their mobile devices.

When it comes to “easy mobile access,” mobile websites are one of the most important pieces of the mobile puzzle.

Mobile-optimized sites are designed to fit smaller screens, so users can see the most critical details on your website, such as location, price, and contact information… all in one glance.

Scrolling and navigating traditional pages on a tiny display can quickly lead to frustration, driving your customers away from you and to a more user-friendly option.

Mobile-optimized pages offer extra benefits if well-designed, such as “one-click” features that will help them make a call, find directions, or make a purchase without having to type in a bunch of words.

As with any marketing plan, there is a cost associated with the development of a quality mobile-optimized website. However, this cost must be weighed against the risk of losing patrons simply because they can’t find the data they want quickly enough.

As more organizations are turning to web-optimization to ensure a quality customer experience, those that do not meet consumers’ advanced expectations will be left behind.

Although it does cost money to get a mobile-optimized website, there are affordable solutions available. For instance, if you simply need a basic mobile site where users can easily find your information, you may be able to get a mobile website for a just a few hundred pounds.

However, if you need a more robust mobile website with advanced features and options, you may spend quite a bit more.

Whatever the cost, the benefits will surely be worth it. Not only will you generate more leads, customers, and repeat business, but you will also have a sound mind knowing that you’re not neglecting a huge portion of your consumer market – the mobile market.

Don’t Think Your Customers Are Using Mobile Internet? Think Again…

Many businesses still think their prospects and customers aren’t using their mobile phones to search for local products and services. Because of this, they neglect to mobilize their marketing efforts all together, which is a huge mistake.

Can you believe that in UK 75 % users are accessing the web through Desktop/Laptop computers and 55% through Smartphones every day. They access the web multiple times 58% on Desktop/Laptop computers and 49% on Smartphones.

With these numbers climbing every day, the most market-savvy businesses are rushing to join the mobile marketing community.

Mobile-friendly websites offer significant advantages over traditional advertising techniques, including immediate accessibility and improved customer engagement.

Have you ever tried to pull up your website on a mobile device? Did it take forever to load? Did it even load at all?

Some businesses don’t even take the time to check to see how their websites are showing up on mobile devices. However, chances are that you are missing out on a lot of potential business.

Potential customers no longer glimpse an ad and jot it down for later follow-up. Instead, through mobile website, they can instantly obtain company information, place a call, and/or request needed information.

In fact, with Quick Response Code (QR code) technology and barcode scanners preloaded into the most popular phones, there is no need to type in a web address.

One click takes the customer directly to the desired webpage, where convenience and impulse purchasing result in more sales for business owners.

But if your website does not even load on their mobile device, you have pretty much zero chance at getting their business.

Therefore, businesses cannot afford to ignore mobile websites…

As far as mobile web users are concerned, out of sight is out of mind.