What is the single best way to convince someone to buy a product or service ??

If you spend time in the business world you soon find out that the absolute best way to sell a product is to have that consumers friend sell it to them.

In other words, recommendation also known as social proof, is the most powerful way to affect a buyers purchasing decision.

Whether your business is a small local store or a big chain, positive online reputation help to prevent losing potential and repeat customers.

Learning how to manage and maintain your online image takes a lot more than simple search engine optimization techniques or social media marketing.

Online reputation marketing includes a directed approach to online branding, customer management, and content creation.